The Herban Shaman

The Herban Shaman is a modern nutritional supplement company, with a traditional herbal medicine twist. This startup required a strong logo that subtly symbolised the traditions and history of their practices.

In this case, the company already had an idea on what they wanted. A simple and modern logomark that depicted the titular Shaman, who were often know to be healers. I explored a variety of styles and executions before choosing a more subtle approach.

Packaging design was also required for their products which they wanted to keep simple—in line with the brand—but also feature pops of colour and imagery so as not to get lost on the shelves amongst large amounts of competition.