Bloem Cosmetics

Bloem (pronounced "Bloom") is a small dutch start up company selling a wide variety of cosmetics for women. They required a logo that would convey elegancy and simplicity.

A bespoke wordmark was created which featured high contrast serifs, subtle gaps, and delicate curves—hinting at the differences between skin types and hair. A subtle peach colour was chosen to give the feel of nature and freshness.