Adventour offers group and individual tour guides over an array of regions and activities, including mountain climbing, hiking, water sports, and camping. They needed help with a bold logo that would represent some of these services and be highly recognisable on a variety of applications.

The logomark created is strong and the combined forms represent several aspects of the companies activities, such as mountains, camping tent, a compass and the initial letter A. The fire-like red and orange gradient was chosen to represent adrenaline and excitement that they tours offer.